Hong Kong International Photo Festival – A Language to Come
YEAR
2018
DESCRIPTION

A DEEP DIVE INTO “STORIES THROUGH THE LENS”: THE DESIGN CONCEPT IS DEVELOPED FROM A MINIMAL VISUAL SYSTEM – THROUGH CLEAN AND VIBRANT COLOURS TO ENHANCE THE USE OF PHOTOGRAPHY ELEMENTS ON THE IDENTITY, BRINGING A MORE IMPACTFUL BRAND REFRESH OF HONG KONG INTERNATIONAL PHOTO FESTIVAL (HKIPF).

WE STARTED FROM THE ORIGIN OF PHOTOGRAPHY, A ROLL OF FILM IN THE PAST, AND LINK UP WITH HOW PEOPLE VIEW PHOTOS IN THE MODERNS DAY, A CONTINUE SCROLL ON DIGITAL DEVICES, THUS WE HAVE DESIGNED A LINEAR VISUAL IDENTITY SYSTEM THAT ALLOWS TO BE REPEAT, TO SYMBOLIZE THAT CHANGES ON PHOTOGRAPHY.

CLIENT

Hong Kong International Photo Festival