Hong Kong Dance Company – Dance Season 20/21
“Nothing but that single fleeting moment when you feel alive. ” — Merce Cunningham
Taking charge of main visual design for Hong Kong Dance Company (HKDC)’s annual flagship campaign, we have taken “flow” & “inheritance” as the creative direction. The design emphasizes the moments of dance performance, bringing the art, sense and beauty of dancing to the audience. 
We applied contemporary design with special metallic overprinting effect. The result balances tradition and innovation image of HKDC, also in a way to deliver a message of its upcoming 40th anniversary.

Hong Kong Dance Company