STUDIOWMW IS A HONG KONG BASED MULTIDISCIPLINARY DESIGN STUDIO. FOUNDED IN 2013, WE CREATE BRANDING, PRINT, PRODUCTS, PACKAGING, EXHIBITIONS AND INSTALLATIONS, AND WEBSITES. OUR WORK ENCOMPASSES COMMUNITY, CULTURE AND COMMERCE. W.M.W. — WE DO WHAT MOST WANTED, WE COLLABORATE TO ACHIEVE BETTER.
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“Nothing but that single fleeting moment when you feel alive. ” — Merce Cunningham
Taking charge of main visual design for Hong Kong Dance Company (HKDC)’s annual flagship campaign, we have taken “flow” & “inheritance” as the creative direction. The design emphasizes the moments of dance performance, bringing the art, sense and beauty of dancing to the audience.
We applied contemporary design with special metallic overprinting effect. The result balances tradition and innovation image of HKDC, also in a way to deliver a message of its upcoming 40th anniversary.