YEAR
2014
DESCRIPTION

Ground up is an experimental film unit founded by passionate film makers based in hong kong.
In spite of the corrupting hk film industry,
they aim to provide the industry new hope through their passion and attitude.
The logo combined the chinese version of “ground (平)” – a horizon together with a screen projection,
to reassemble the spirit of “ground up”, to use their film to bring in dawn to the industry, to be inspiring.

Tags : Branding , Identity
CLIENT

Ground Up