To make the supplement section a unique lifestyle daily reader,
Apple Daily had a revolutionary change on this section not only on the content,
but also created an individual branding for dialing up the modern & stylish personality – the Apple Seed.
As a supplement, lower case letter “a” is used in order to relate to its mother brand “Apple Daily”
with a softer touch of an abstract form of apple.
The logo has implanted an open quotation as the apple seed.
The header is the key of a newspaper’s branding. The logo could also be implemented in the header,
providing a strong brand image. The seed is not only in one form,
but in different icons for different feature sections,
echoing the theme of this brand project, “ from one seed, there grows life”


Apple Daily