Apple Daily is a revolutionary press media in Hong Kong and the Apple Seed is a subsidiary brand to deliver modern and lifestyle content to audience. The project objective is to create a brand identity that resonates its core brand positioning yet brings in freshness and energy to a new brand.

As a sub-brand, a lowercase “a” is used with an abstract form of apple and a starting quote-mark to imply news reporting starts here. The seed is not solely in one form, comes with a set of different icons for different news sections, to echo the theme and sow the seed of the branding project “from one seed, there grows life”.