Appendix – Coffee & Bar
YEAR
2018
DESCRIPTION
THE DESIGN IDEA GENERATES FROM THE NAMING OF THE COFFEE BAR – APPENDIX. IT PROMOTES SLOW LIVING AND CULTURE IN DAY TIME, WHILE IS A LEISURE BAR AT NIGHT. APPENDIX ALSO REFERS TO THE END SECTION OF BOOK, THUS A FLEXIBLE IDENTITY IS BORN.
INSPIRED BY ITS FLEXIBILITY, WE TRANSFORM THE CONCEPT INTO A PAPERCLIP WITH A HIDDEN INITIAL “A” TO FORM THE CORE LOGO, AND FURTHER EXTEND TO COLLATERAL DEVELOPMENT. FOR EXAMPLE, THE MENU SHEETS IS HOLD TOGETHER WITH A PAPERCLIP. THIS CONCEPTÂ NOT ONLY EXPANDS THE VISUAL LANGUAGE, IT ALSO ALLOWS APPENDIX TO MIX & MATCH DIFFERENT MENU SHEETS FOR DIFFERENT SCENARIOS.
CLIENT
appendix coffee & bar